Lisa Buyer Speaks at Search Engine Strategies Conference

Lisa Buyer Speaks at Search Engine Strategies Conference
Online PR Agency CEO Shares How PR Taps into Power of Search
Deerfield Beach, FL – Aug 11, 2008 – Defining the public relations opportunity with news search starts with the question, “Who is my audience?” Journalist? Analysts? End User? Prospect?

Florida online public relations agency CEO, Lisa Buyer, will speak at the Search Engine Strategies conference in San Jose, California as part of the News Search SEO panel. This panel focuses on how search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations campaign launch.

“Today’s online press release content needs to take the journalist, news blogger, and end user into equation,” said Buyer. “While optimized press releases may be an effective way to improve online visibility for lead generation, we can’t lose sight of the journalist or news bloggers searching for relevant story sources.”

Buyer will be sharing the results of a media focus group asking top tier media including news bloggers about their perspective of online press releases and how they use online search.

“I will be in good company sharing the panel with search industry experts, Lee Odden of TopRankMarketing, Gregg Jarboe, president of SEO/PR, and moderator Dana Todd, CMO of Newsforce,” said Buyer.

The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.

For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

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