Lisa Buyer on ClickZ: Better PR, Search Results, and Happiness Using Social Media

The Buyer Group on ClickZ

The press release is now the tweet, the post, and the status update, according to Lisa Buyer, President and CEO of The Buyer Group.

Social Media is changing the way public relations, search and marketing are being executed whether you’re releasing a soon-to-be New York Times Best Seller or launching an innovative new product.

Buyer was recently published on ClickZ.com as she described how social media has added to the public relations and marketing mix for Gretchen Rubin’s best selling book “The Happiness Project” and Piper Aircrafts latest entry-level airplane.

Check out the full article for Buyer’s analysis of these cases or hear her speak at SES NEW York, March 22-26, at the Hilton New York.

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