Lisa Buyer Joins South Florida Interactive Marketing Association

Deerfield Beach, FL – July 15, 2008 – Florida Interactive PR agency President and CEO, Lisa Buyer has joined the South Florida Interactive Marketing Association (SFIMA), South Florida’s largest forum for online marketing and PR professionals. As founder of the interactive public relations and branding agency The Buyer Group, Lisa brings her search engine savvy expertise to the group as well as her knowledge, experience and resources gained as the co-founder of three previous corporate communications agencies.

Joe Laratro, President of SFIMA, says, “We welcome The Buyer Group to SFIMA. It is essential for the continued success of our organization to gain more influential members in the digital marketing space to compliment our other vendors and client side marketers.”

SFIMA hosts monthly events designed to encourage networking and communication among professionals from South Florida’s most progressive companies. Additionally, annual social events are held to help members to build client bases.

Topics discussed at SFIMA meetings include:
•    Email marketing
•    Ad exchanges
•    Web 2.0 trends and stats
•    Paid search
•    Online video marketing

“This is an exciting time to be in the world of online media,” said Lisa Buyer. “I look forward to the knowledge exchange opportunities and meeting other professionals interested in this ever-expanding field of interactive marketing.”

For more information on Lisa’s experiences with SFIMA, visit The Buyer Group’s online pr blog.

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