Industry Professional Launches PR and Branding Agency with Personality
Deerfield Beach, FL – June, 2006: Launching a company is nothing new to Lisa Buyer, public relations professional who recently introduced The Buyer Group, a boutique agency specializing in public relations and branding.
“I’ve learned so much from my past businesses that I wanted to incorporate everything into a new venture,” said Buyer who was formerly partner and co-founder with two agencies The Moxie Group and L&L Communications. “Sparked by the desire to personify my own style and brand, I decided to go solo with a company of my own.”
Started by Lisa Buyer in 2006, The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources.
“My existing clients and associates are excited for me and very supportive; together we’ve built strong synergies,” said Buyer. “I am looking forward to putting the power of The Buyer Group brand in place for myself and my clients.”
The Buyer Group has a special focus on industries including health and beauty, business and technology and as well as international and national real estate. Clients include iCoast and BodyLogicMD with most recent additions being Bahia Escondida and Joyful Genius.
Why the name The Buyer Group?
“I have developed a respected name for myself over the years in the public relations and business communities,” said Buyer. “I picked a company name with built in equity, one that would give me automatic brand recognition in my circles and instill stability in new business opportunities.”
“I like being very specialized and boutique in nature,” said Buyer. “I am not out to attract everyone’s business. I want to match my company with clients so that there is a balance of good chemistry and core capabilities.”
That personality and chemistry positioning is demonstrated on The Buyer Group’s Web site. Besides boasting its capabilities and services, the agency’s web site gives a personal look at the key associates.
“I also wanted our site to be multi-dimensional with content and design that is always changing, yet maintains the integrity of the brand,” said Buyer.
Visitors to the web site may notice something different each time they visit. Content such as trend and style articles will be updated regularly and the colors and illustrations will change seasonally.
“This idea was influenced by fashion designers who come out with new colors and styles each season, but still maintain their brand look and feel,” said Buyer. “I will also have different business card colors to give to people depending on the personality and style of that person.”
For more information on The Buyer Group visit www.thebuyergroup.com or call 954-354-1411.