Lisa Buyer Delivers Online PR and Twitter Insight at PubCon Conference

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Deerfield Beach, FL –October 15,2009– Wondering what your Tweets are worth? With Twitter’s new estimated value at $1 billion, there must be a very positive PR Tweetfactor. Lisa Buyer, president and CEO of The Buyer Group, joins Internet marketing experts in Las Vegas, November 10-13, at WebmasterWorld’s PubCon Internet Marketing Conference, highlighting the impact of social media on public relations.

Opening the conference as keynote speaker is Zappos CEO Tony Hsieh, who has made his mark as an early CEO adapter of Twitter as a PR tool. Zappos has become famous for its fanatical devotion to customer service, and Hsieh has proven the power of Twitter as a relationship-building tool.

“Tony has put Zappos at the forefront of the Twitter revolution within the CEO world,” Buyer said, “He’s been the CEO darling of Twitter and provides a perfect launching pad for the conference, which will be something to Tweet home about for sure.”

Incorporating social media tactics into everyday PR is The Buyer Group’s specialty. At PubCon, Buyer will delve into “the Twitter factor” and describe its power in a corporate public relations strategy. Buyer uses her own case studies as well interview results from other Twitter professionals who dish out the Tweets for PR and media purposes.

With over 15 years of business management and communications experience, Buyer understands the importance of engaging with customers in an online social sphere that encourages them to speak openly about brands.

“It is so incredibly important for companies to stay on top of the conversations surrounding their brands,” Buyer said. “Social media is opening the door for more people to broadcast their opinions than ever before in history. This change only adds to the responsibility of companies to actively engage with consumers and drive discussions that are mutually beneficial to both the public and their brands.”

Las Vegas PubCon 2009 will be held at the Las Vegas Convention Center, November 10 – 13, 2009. The event will include sessions on search, Web 2.0, net marketing, SEO/SEM, affiliates, domainers, video, and multimedia and is sponsored by bing.com and Raven Internet Marketing Tools.

For more information, join the conversation on Twitter by following @lisabuyer and @pubcon.

About Lisa Buyer
When it comes to relationships, Lisa Buyer believes the chemistry between search, social media and public relations is exponential. As the founder of three media companies and current CEO of The Buyer Group, Lisa is ambitious about the influence public relations has on Social Media, SEO/SEM and continues to share her innovative approach with clients, peers and associates. The Buyer Group is an interactive public relations and branding agency in South Florida that also offers consulting services for agencies transitioning from old school media to today’s best search engine strategies. The Buyer Group’s PR/SEO clients consist of public and private companies in the technology, real estate and health/beauty industries.

Lisa is a Certified Google Adword Professional, member of SEMPO, SFMIA and past Agency Management Roundtable. She also publishes a PR/SEO news blog in addition to her social media involvement and expertise. When it comes to interactive PR and corporate communication – Lisa believes Social Media, SEO/SEM should be part of the boardroom marketing mix.

About PubCon
PubCon is an educational conference and industry trade show produced by Webmaster World Inc. Specifically designed for internet professionals, the conference focuses on topics related to search engine marketing and optimization as well as website publishing and management.

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