Interactive PR Agency Underlines SEO/SEM, Joins SEMPO

The Buyer Group’s Lisa Buyer Joins Professional Search Organization

South Florida, FL – April 2007: Advertisers in North America laid out close to 10 billion dollars on search engine marketing in 2006, a year that saw a 62 percent spend increase versus 2005, according to an annual survey conducted by the Search Engine Marketing Professional Organization (SEMPO). SEMPO’s survey of 587 search agencies and advertisers, found that search engine marketing spending will double by 2011, reaching $18.6 billion.

The Buyer Group, an interactive public relations and branding agency, announced today that its president and CEO, Lisa Buyer, joins the ranks of search strategy professionals by signing up as a member of SEMPO.

“The power and momentum of online media open up a whole new world of public relations and branding opportunity. I continue to be on the front lines of applying best practices and trends,” said Buyer. “Search engine strategies including social media, blogs, reputation management, press release optimization and online news are part of The Buyer Group’s client services.”

As a member of SEMPO, The Buyer Group builds relationships fostering industry growth, relationships, awareness and creating a better understanding of search and its role in public relations and marketing. SEMPO members are moving towards the same goal, visibility in online searches.

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Select clients include Southcoast Partners, BodyLogicMD, The Casey Group, and Fosters Wine Estates.

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO represents the common interests of more than 450 companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Verizon Superpages.com, Atlas, and Search Engine Strategies. For more information, or to join the organization, please visit www.sempo.org.

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