Websites, blogs, texting and social media are serving as a viral PR and marketing platform for the recent Haiti disaster relief efforts.
The Red Cross texting campaign went viral through social media sites like Facebook and Twitter, and donations for Haiti alone have already doubled the $4 million that was donated to all charities by mobile texts in all of 2009.
Think about how you can use your own website, blog or social media network to spread the word and make it easy for people to access ways to donate. If you haven’t already done so, think of these possibilities for your business to help Haiti.
- Create a banner add on your website linking to your favorite organization that is helping Haiti. Here’s one. http://www.redcross.org/psa/bannerorder/all/singular.asp
- Add Tweets to your Twitter broadcasts linking to an organization such as the Red Cross
- Post info on your Facebook
- Add a link to your email signature
- Donate some time to helping locally
For example help a local Red Cross chapter. My sister’s restaurant La Gondola donated food to the Chicago Red Cross on Friday via @PrSarahEvans Tweet media push. Evans spent the day on location with the Red Cross Tweeting and pitching in to help spread the social good. You can too.
The Buyer Group will continue to donate time and a portion of sales to the Clinton Bush Haiti Relief Fund as well as ShopToEarth’s partner Charity Water.
What can you do? Get creative! Below is a list of some ways the media and social media are spreading the word:
1. The Huffington Post has an ongoing list of relief efforts and how you can get involved that it is going to continue updating. Check it out here.
2. CNN has compiled a list of organizations that will be providing support to the estimated 3 million people that have been affected by the earthquake.
3. Many people are engaging the Twitter community to raise awareness, as well as funds. Search “Haiti” and see what the latest updates are.