Social #PR Tips to Pitch Live! with Kelly, Today Show and Talk Show Producers

A public relations dream: A client sitting opposite Matt Lauer on the couch of the Today Show! But how do you get your pitch heard by the producers who book guests for major networks like ABC, NBC and CBS? Follow the social signals, get creative, practice brevity and embrace authority! Social PR Chat caught up […]

PR Chats to Learn by: #Journchat #SocialChat #APStyleChat and more

A special SXSW live-streamed #journchat by Sarah Evans with CNN, notice the PitchEngine sticker!

In the universe of online public relations, search and social spin, there’s always something to learn and what a better place than Twitter peers? With more than 500 Twitter chats in play, narrowing down my faves for the PR world was based on a solid mix of journalism style, social media influence and the art […]

Retailers Tweet Black Friday and Cyber Monday Deals

Social PR shoppers are looking for real-time savings during the holidays and Twitter is listening. Retailers are turning to social-media platforms such as Facebook, Twitter and even Foursquare to help map out their Black Friday.   Almost 60% of shoppers this holiday season will find Black Friday deals on social media, says the National Retail Federation. See below the […]

When Search Results are Murder; Balance Social Media, Optimize Life

This ‘back to school’ week marks 21 years since the Gainesville murders, when five innocent University of Florida students were brutally murdered by Danny Rollings just days before school started. Up until eight years ago if you did a Google search for ‘Lisa Buyer’, some of the page-one search results were murder, literally. Being last […]