12 Tips for PR Targeting and Marketing to Women

If women do 70% of all shopping, wouldn't it make sense to make sure you're targeting women effectively?

  The Buyer Group CEO Lisa Buyer subscribes to award-winning copywriter and branding consultant Stuart Dornfield’s email gems of wisdom. Stuart’s latest email is especially invaluable to those in the Social PR mix, so we wanted to share: 34% of women match their bras to their panties, says Freshpair.com. Only 15% of moms order ethnic/exotic […]

Twitter Hashtags for Social #PR

This is part two of the aforementioned two-part post dedicated to the Twitter hashtag. If you missed part one, you can catch up here. There are two sides of this: following hashtags and tweeting hashtags. Personally, I tend to follow tweets tagged with #socialmedia and #pr. This allows me to receive up-to-the-minute news (and non-news) […]

#PR #Twitter and the Art of the Hashtag

This is the first part of a two-part post dedicated to the Twitter hashtag. Part one will cover a basic history and different uses of the hashtag; part two will discuss how to follow conversations via hashtag and uses in Social PR. The hashtag (#) was invented organically by Twitter users as a way to […]

Lisa Buyer Joins aimClear Facebook Panel at SMX West

Lisa Buyer Joins aimClear Facebook Marketing at SMX West

  Generating over 600 million users in just over 7 years, Facebook is an online marketer’s playground – a great gold rush of our time, according to aimClear. TheBuyerGroup CEO Lisa Buyer (@lisabuyer) joins the panel of accomplished international Facebook marketers for aimClear’s FacebookMarketingIntensiveWorkshop to share tips, tactics and best practices for “free” organic optimization, […]