Social PR: A Royal Example of Optimizing an Event Via Social Media

Social PR Fairytale

Apparently you can teach an old dog new tricks. The notoriously traditional British Monarchy jumped on the Social PR bandwagon just in time for the wedding of the century, boasting a streaming YouTube channel (complete with highlights for those who prefer their fairy tales in digest form such as myself),  Twitter handle and Flickr feed. […]

Social PR Battle of the Brands: Google +1 vs. Facebook Like

The Social PR lines between social media and what one might consider the “traditional” online world are blurring more and more each day. Giants like Facebook and Google may have started on opposite ends of the digital spectrum, but with each added feature they are growing closer and closer. Recently Facebook began rolling out an […]

SURVEY Says: iPads Deliver PR News, Search and Social

South Florida Attorney and Legal Blogger Roy Oppenheim on his iPad

Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time […]

12 Tips for PR Targeting and Marketing to Women

If women do 70% of all shopping, wouldn't it make sense to make sure you're targeting women effectively?

  The Buyer Group CEO Lisa Buyer subscribes to award-winning copywriter and branding consultant Stuart Dornfield’s email gems of wisdom. Stuart’s latest email is especially invaluable to those in the Social PR mix, so we wanted to share: 34% of women match their bras to their panties, says Freshpair.com. Only 15% of moms order ethnic/exotic […]