SURVEY Says: iPads Deliver PR News, Search and Social

South Florida Attorney and Legal Blogger Roy Oppenheim on his iPad

Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time […]

12 Tips for PR Targeting and Marketing to Women

If women do 70% of all shopping, wouldn't it make sense to make sure you're targeting women effectively?

  The Buyer Group CEO Lisa Buyer subscribes to award-winning copywriter and branding consultant Stuart Dornfield’s email gems of wisdom. Stuart’s latest email is especially invaluable to those in the Social PR mix, so we wanted to share: 34% of women match their bras to their panties, says Freshpair.com. Only 15% of moms order ethnic/exotic […]

Twitter Hashtags for Social #PR

This is part two of the aforementioned two-part post dedicated to the Twitter hashtag. If you missed part one, you can catch up here. There are two sides of this: following hashtags and tweeting hashtags. Personally, I tend to follow tweets tagged with #socialmedia and #pr. This allows me to receive up-to-the-minute news (and non-news) […]

#PR #Twitter and the Art of the Hashtag

This is the first part of a two-part post dedicated to the Twitter hashtag. Part one will cover a basic history and different uses of the hashtag; part two will discuss how to follow conversations via hashtag and uses in Social PR. The hashtag (#) was invented organically by Twitter users as a way to […]