Lisa Buyer’s Seattle #SMX Advanced Day One

Starbucks Headquarters for #SMX Advanced!

Greetings from Seattle, home to Starbucks and SMX Advanced. I am happy to be reporting from the cult-coffee city of Seattle for SMX Advanced, touted the search marketing conference designed exclusively for experienced Internet marketers. Mixing with those who are fluent in search engine marketing, I am here to capture the PR angle and learn […]

Lisa Buyer to Speak at 2011 Online Newsroom Summit

Lisa Buyer to Speak at 2011 Online Newsroom Summit

Online PR Expert Lisa Buyer is slated to speak at the 2011 Online Newsroom Summit on September 21, from 9 a.m. to 5 p.m. The virtual conference will be the first of its kind, focused specifically on online newsrooms, social media and digital communications. Buyer is in good company, joining representatives from Ford Motor Company, […]

The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Social PR Scoop: Krispy Kreme and Word of Mouth Marketing

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social […]

Social Media Hangovers and PR Nightmares

Intoxicating social media? Is it possible to have too much of a good thing? Social media can be an online marketing dream or an online PR nightmare. My article in this week’s Search Engine Watch explores some recent social media hangovers and what went wrong. In 6 Ways to Avoid the Social PR Hangover, I […]