How Content Promotion Lands the #PR Story for @LarryKim…Everytime!

Larry Kim Fox Interview

Dear public relations pros: it’s time for the ultimate aha moment: content promotion is king.  Say hello to inspiring  content promotion ideas primed to influence PR thanks to WordStream’s CEO Larry Kim presentation at Pubcon New Orleans 2014. In an era of content saturation and burnout, Kim reminds brands how everyone is jumping on the content […]

Tools and Tips to Get Quoted by the Media as an Expert Source

Get Quoted by the Media

Social PR Secret:the more often you are quoted by the media, the more likely you will be quoted in the future. Today’s media relations and research is more than press releases and mass email pitches, it’s about being first, Google searches, social media mentions and stand out news content.  Ever wonder how a journalist or […]

10+ Ways to Turn Content Upside Down Via #SEOchat and Honey Maid

Love Honey Maid

I’m in public relations so of course I think content promotion is a necessity, but this week’s #SEOchat topped off with Honey Maid’s YouTube video underlined the potential power of content promotion. Think about it – if you’re creating content the natural progression is content promotion. According to BuzzStream;  90% of B2C marketers and 93% […]

10 Steps to Social Media and Public Relations Etiquette by @Jennita via #SMXWest

10 Steps to Social PR Etiquette

Oh, behave! Yeah, baby, yeah it’s social media, public relations and reputation management!  Brands small and large can run, but they can’t hide from the inevitable consequences of social media and public relations etiquette gone wild. At the recent SMX West Social Media boot camp, Jennifer Sable Lopez @Jennita of @Moz walked us through The […]