Social Media Jam Session with LinkedIn’s Jason Miller

LinkedIn's Jason Miller takes us behind the blue velvet curtains with social media tips on how to optimize your profile and more.

For those about to rock social media: We salute content genius Jason Miller all the way from the LinkedIn HQ in San Francisco, CA. He dropped by @UFPUR4932 (the social media management class I teach at the University of Florida) to give some heavy metal social media tips on how to best optimize your LinkedIn […]

#HigherEd and Snapchat: How @UF Tells Its Story on Snapchat

Oh Snap! The University of Florida joins the ranks of higher education using Snapchat . The UFSocial team used Instagram to launch its debut to Snapchat.

Oh Snap. The University of Florida (UF) is following its audience and has now joined the photo-messaging app Snapchat.  Why? Because that ‘s where the university’s audience is. Todd Sanders, Director of Social Media at UF, said UFSocial started using its Snapchat account after “Our Campus Story” became popular among UF students. “When that happened, we […]

PR Slam Dunk: Social Media Tips via @GuyKawasaki and @PegFitzpatrick #ArtofSocialMedia

Picture Perfect! Lisa Buyer Meets up with Guy Kawasaki and Peg Fitzpatrick about The Art of Social Media 2015.

  There are social media tips and there are social media POWER tips. Together, social media celebrities Guy Kawasaki and Peg Fitzpatrick have over 2 million followers on Twitter alone. So, it’s amazing that we stole both of these social media mavens away from their busy schedules to hear more about their most recent book, […]

Social PR Chat with @MartyWeintraub: Business, Blogs, Books and Life

Social PR Chat Marty Weintraub interview with Lisa Buyer

Marty Weintraub knows a thing or 200 about leveraging social media catnip with search marketing magic and public relations wizardry. After all, he wrote two social marketing books with a third on the way, publishes a top shelf marketing blog and founded  a bombshell agency. But it doesn’t stop there…Weintraub also runs a series of […]