Cracking the #LinkedIn Profile Code

LinkedIn PR Secrets

“What’s LinkedIn?” That is a question asked by many college students, including my summer intern. Gasp! As a matter of fact, I surveyed 150 students in my social media management class at the University of Florida and only 52% of junior and senior college students surveyed actually had an active LinkedIn profile, while 95% had […]

How to Beat the #Facebook Blues and Increase Organic Reach

Boost Facebook Organic Reach

Going, going, gone. That just about describes Facebook organic reach for businesses. It’s a social media fact of life that Bess Auer addressed at Florida BlogCon in her presentation about declining reach: Facebook Page reach significantly dropped this year and businesses large and small are running from the Facebook blues looking for greener pastures. But […]

[Interview] @JabezLeBret Shares LinkedIn For Business Secrets and Mistakes

Jabez LeBret LinkedIn Expert Advice

If you are looking for Jabez LeBret, one place you can always find him is on LinkedIn, the world’s largest professional network. LeBret, Chief Innovation Officer at Get Noticed Get Found (GNGF), is my latest guest for the UF #PUR4932 speaker series, and in a Google HOA interview, he walked us through the powerhouse benefits […]