B2B + Social Media = Interactive Public Relations

By Sarah Van Elzen A recent Social Media Webinar hosted by Bulldog discussed ways BtoB marketers can use social media and where to start. The discussion advised the main points to cover before introducing social media into a marketing plan are: 1.    Focus on what you what to accomplish 2.    Master your company Web site […]

What will the neighbors think?

My grandmother used to say “What will the neighbors think?” Now we are living in such a virally social world that we all should care ‘what the neighbors think’, especially if you are a retail business owner trying win customers and good referrals. Sites like Yelp, Angieslist and even facebook are putting the consumer in […]