[REPORT] The ROI Mantras of Social #PR Marketing

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How do marketing and online public relations professionals build a case to support social media? Looking at the bottomline of sales is one way, but certainly not the most effective way.  In his Forrester report, The ROI of Social Media, Nate Elliot points out that social media has matured.  It is time that our metrics [...]

Lisa Buyer Co-Hosts PR Webinar: 2012 Online Newsroom Survey Report

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Journalists are searching for information on your company, but are you giving them what they need to promote you? Join Lisa Buyer and Steve Momorella on Monday February 27, 2011 at 11 a.m. for a 20-minute webinar about how to boost the coverage you receive from journalists by making some simple improvements to your online [...]

PR Chats to Learn by: #Journchat #SocialChat #APStyleChat and more

A special SXSW live-streamed #journchat by Sarah Evans with CNN, notice the PitchEngine sticker!

In the universe of online public relations, search and social spin, there’s always something to learn and what a better place than Twitter peers? With more than 500 Twitter chats in play, narrowing down my faves for the PR world was based on a solid mix of journalism style, social media influence and the art [...]

Study: Restaurants Using Social Media Win Loyal Customers

Social Media and PR for Restaurants

Social media savvy wine and foodies respond to engagement after visiting restaurants like The Peabody Orlando Consumers using social media such as Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but also are more likely to become return customers according to a 2011 study by the National Restaurant Association. Google+