Entrepreneur’s Guide to Dominate Search and Social the #GROWCO Way

Would you hire a PR agency that was not search and social savvy?

Never, Ever, Ever Hire a PR firm. That’s one of the 12 Rules Mavericks owner and Shark Tank co-host Mark Cuban shares in his book How to Win at the Sport of Business. Never, Ever, Ever Hire a PR firm, unless they understand search and social. That’s the Social PR Chat version of the rule. Entrepreneurs […]

Tools and Tips to Get Quoted by the Media as an Expert Source

Get Quoted by the Media

Social PR Secret:  The more often you are quoted by the media, the more likely you will be quoted in the future. Today’s media relations and research is more than press releases and mass email pitches, it’s about being first, Google searches, social media mentions and stand out news content.  Ever wonder how a journalist or […]

10+ Ways to Turn Content Upside Down Via #SEOchat and Honey Maid

Love Honey Maid

I’m in public relations so of course I think content promotion is a necessity, but this week’s #SEOchat topped off with Honey Maid’s YouTube video underlined the potential power of content promotion. Think about it – if you’re creating content the natural progression is content promotion. According to BuzzStream;  90% of B2C marketers and 93% […]

6 Magnetic Social PR Content Trends for 2014

Magnetic Social PR Trends

Let’s face facts: traditional marketing tactics aren’t cutting it like they used to. Consumers and journalists are more savvy than ever. They skim past traditional press releases, fast forward through television commercials on their DVR, pay little attention to newspaper or magazine advertisements, and surf right on past online banner ads. Savvy marketers are jumping off […]