Why Public Relations and SEO Go Together: Tips, Truths, Tools, and Faves

Lisa Buyer shares a big list of how to bring PR and SEO together forever.

If you want to get the most out of public relations, there’s a thing or two (or 20, really) about SEO to consider. Did you know that search engines are the most trusted source for finding and validating news, according to the 2015 Edelman Trust Barometer? Translated: If your brand’s news isn’t showing up in Google […]

#SEOChat Recap: Penguins, Panda, Pigeons. S-E-Oh my!

#SEOChat google pigeon penguin panda update

Goodbye #SEO, PR is the new king as Google’s updates continue to reward interesting content. Don’t tap too hard on your laptop screen glass, a Google Panda, Penguin or Pigeon update might attack. The SEO way is becoming one of a zoo – with the recent dropping of the Pigeon update, Google has taken online […]

Entrepreneur’s Guide to Dominate Search and Social the #GROWCO Way

Would you hire a PR agency that was not search and social savvy?

Never, Ever, Ever Hire a PR firm. That’s one of the 12 Rules Mavericks owner and Shark Tank co-host Mark Cuban shares in his book How to Win at the Sport of Business. Never, Ever, Ever Hire a PR firm, unless they understand search and social. That’s the Social PR Chat version of the rule. Entrepreneurs […]

Tools and Tips to Get Quoted by the Media as an Expert Source

Get Quoted by the Media

Social PR Secret:  The more often you are quoted by the media, the more likely you will be quoted in the future. Today’s media relations and research is more than press releases and mass email pitches, it’s about being first, Google searches, social media mentions and stand out news content.  Ever wonder how a journalist or […]