#HigherEd and Snapchat: How @UF Tells Its Story on Snapchat

Oh Snap! The University of Florida joins the ranks of higher education using Snapchat . The UFSocial team used Instagram to launch its debut to Snapchat.

Oh Snap. The University of Florida (UF) is following its audience and has now joined the photo-messaging app Snapchat.  Why? Because that ‘s where the university’s audience is. Todd Sanders, Director of Social Media at UF, said UFSocial started using its Snapchat account after “Our Campus Story” became popular among UF students. “When that happened, we […]

Public Relations 2015: A Day In The Life Of A Digital Correspondent

sarah evans digital correspondent interview

In the public relations and social media universe it’s crucial to be one step ahead of the next big thing. Enter Sarah Evans: she’s a real-time loving mother, author of the novel ReFrame, host of the first ever industry Twitter chat, Digital Correspondent, and a dear Social PR friend! Evans is truly a public relations […]

Meet the 15 Second Social Press Release: Snapchat, Instagram and more


If you thought 140 characters might cramp your social press release style, try 15 seconds or less with social newbies like Snapchat, Instagram and Vine! Social PR is now a Snap. Snapchat says that we are not the sum of everything we have said or done or experienced or published – we are the result. We are […]

Mobile PR Audit Tips: 4 Examples of How Mobile Impacts Your Brand

Mobile Public Relations Audit by Lisa Buyer

You may have heard of an SEO audit, or worse yet – an IRS audit, but what about a Mobile PR audit? It’s the analysis of how your brand is using, abusing or ignoring the mobile PR opportunity. You might think mobile is not part of the PR responsibility or scope of services. Think again, […]