Lisa Buyer’s Must 📚 Read Picks In Search Engine Journal

lisa buyer search engine journal

So much information, so little time. This month I published my first article in Search Engine Journal, Yay! You might notice a new twist to my typical social PR angle.   What’s the big deal with Search Engine Journal? I  <3 this publication because of its savvy editorial content. It’s a collaboration of writers who […]

Should You Break Up With Facebook?

Facebook goals social media social pr chat

  Have you heard the news? The algorithm just isn’t the same anymore, and there seems to be a social deficit disorder or a reach disfunction. Should you seek counseling, or break up with Facebook and find another social media lover? Is This Social PR Relationship Over? Brands are saying it. Copyblogger gave Facebook the […]

How to Beat the #Facebook Blues and Increase Organic Reach

Boost Facebook Organic Reach

Going, going, gone. That just about describes Facebook organic reach for businesses. It’s a social media fact of life that Bess Auer addressed at Florida BlogCon in her presentation about declining reach: Facebook Page reach significantly dropped this year and businesses large and small are running from the Facebook blues looking for greener pastures. But […]

How to Optimize Your Facebook Business Page for Brand Power

Facebook as a Social PR tool has resulted in amazing success stories for large brands such as Redbull or a local brand such as The Yoga Joint. Although Facebook users exceed 1.2 billion individuals, Facebook Brand Pages are finding it more competitive than ever to get in front of their target audience. Start by optimizing your […]