Suffering from Facebook News Feed Entitlement? Stop. Here’s 26 Reasons Why

Facebook newsfeed entitlement

Being included in the Facebook news feed is something brands have come to expect as a protected constitutional right. While it’s hard to remember life before Facebook news feed changes and Mark Zuckerberg’s infamous post updates like the one on January 11th, 2018; it’s safe to say public relations pre-Facebook was archaic at best. Your […]

Lisa Buyer’s Must 📚 Read Picks In Search Engine Journal

lisa buyer search engine journal

So much information, so little time. This month I published my first article in Search Engine Journal, Yay! You might notice a new twist to my typical social PR angle.   What’s the big deal with Search Engine Journal? I  <3 this publication because of its savvy editorial content. It’s a collaboration of writers who […]

Should You Break Up With Facebook?

Facebook goals social media social pr chat

  Have you heard the news? The algorithm just isn’t the same anymore, and there seems to be a social deficit disorder or a reach disfunction. Should you seek counseling, or break up with Facebook and find another social media lover? Is This Social PR Relationship Over? Brands are saying it. Copyblogger gave Facebook the […]

How to Beat the #Facebook Blues and Increase Organic Reach

Boost Facebook Organic Reach

Going, going, gone. That just about describes Facebook organic reach for businesses. It’s a social media fact of life that Bess Auer addressed at Florida BlogCon in her presentation about declining reach: Facebook Page reach significantly dropped this year and businesses large and small are running from the Facebook blues looking for greener pastures. But […]