What Brands Can Learn From @TODAYshow in 2014

Social PR TODAY show brand wake up call. Pin, post, nip and tuck. My favorite morning ritual is watching the TODAY show and this year I witnessed an inside out brand transformation that included a social media makeover across all three screens. Just a year ago I was surprised top tier media talk show hosts […]

Tracky Hosts First Virtual #Hackathon for #SEO, Marketing, PR and Journalism Pros #CommHacks

Have you made your Social PR or SEO life easier with a #workhack? Sarah Evans and Tracky want to know and the result….get published in an e-book, win an iPad mini or some other cool perk. Maybe you figured out a way to mobilize your team of writers stringing together a few pieces of technology. […]

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience

It looks like Social PR is part of a new ‘normal’ sweeping screens in an era where digital is the new ‘traditional’. By 2016, Forrester predicts advertisers will spend more than $77 billion on digital marketing, more than they spend on television today and that interactive marketing such as search, display, mobile, email, and social […]

[RECAP] How is Social PR a Brand Building Game Changer?

Social PR Chat did a little soul searching and finally saw the Forrest-er between the trees.  Forrester’s 2012 Marketing Leadership Online Survey of 99 marketing leaders found that: 93% of marketers believe they need to reinvent their brand building strategy as a result of digital innovations like social media, social PR and mobile 92% say […]