Social PR, Social Media, SEO Trending Topics by @LisaBuyer @TheBuyerGroup
Have you made your Social PR or SEO life easier with a #workhack? Sarah Evans and Tracky want to know and the result….get published in an e-book, win an iPad mini or some other cool perk. Maybe you figured out a way to mobilize your team of writers stringing together a few pieces of technology. [...]
It looks like Social PR is part of a new ‘normal’ sweeping screens in an era where digital is the new ‘traditional’. By 2016, Forrester predicts advertisers will spend more than $77 billion on digital marketing, more than they spend on television today and that interactive marketing such as search, display, mobile, email, and social [...]
Social PR Chat did a little soul searching and finally saw the Forrest-er between the trees. Forrester’s 2012 Marketing Leadership Online Survey of 99 marketing leaders found that: 93% of marketers believe they need to reinvent their brand building strategy as a result of digital innovations like social media, social PR and mobile 92% say [...]
As a brand, how can you ignore that 81% say social media posts by friends directly influence their purchase decision? Or how can you not be serious about your Facebook Page when 78% say posts by companies directly influence their purchase decision Like public relations, social media’s ROI can be difficult to define. Just ask [...]
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