How Content Promotion Lands the #PR Story for @LarryKim…Everytime!

Larry Kim Fox Interview

Dear public relations pros: it’s time for the ultimate aha moment: content promotion is king.  Say hello to inspiring  content promotion ideas primed to influence PR thanks to WordStream’s CEO Larry Kim presentation at Pubcon New Orleans 2014. In an era of content saturation and burnout, Kim reminds brands how everyone is jumping on the content […]

How to Optimize Your Facebook Business Page for Brand Power

Facebook marketing and optimization checklist

Facebook as a Social PR tool has resulted in amazing success stories for large brands such as Redbull or a local brand such as The Yoga Joint. Although Facebook users exceed 1.2 billion individuals, Facebook Brand Pages are finding it more competitive than ever to get in front of their target audience. Start by optimizing your […]

6 Magnetic Social PR Content Trends for 2014

Magnetic Social PR Trends

Let’s face facts: traditional marketing tactics aren’t cutting it like they used to. Consumers and journalists are more savvy than ever. They skim past traditional press releases, fast forward through television commercials on their DVR, pay little attention to newspaper or magazine advertisements, and surf right on past online banner ads. Savvy marketers are jumping off […]

NASA’s Social PR Secrets Revealed by David Meerman Scott and Richard Jurek

David Meerman Scott Book

Marketing the Moon: it’s a time-capsule of NASA’s PR and marketing history, it’s a visually-addicting coffee table book, it’s a fascinating brand journalism case study. Marketing the Moon is best-selling author David Meerman Scott’s latest public relations odyssey co-authored with Richard Jurek. The book, only available in its coffee-table print format,  tells the greatest story […]