How to Optimize Your Facebook Business Page for Brand Power

Facebook marketing and optimization checklist

Facebook as a Social PR tool has resulted in amazing success stories for large brands such as Redbull or a local brand such as The Yoga Joint. Although Facebook users exceed 1.2 billion individuals, Facebook Brand Pages are finding it more competitive than ever to get in front of their target audience. Start by optimizing your […]

6 Magnetic Social PR Content Trends for 2014

Magnetic Social PR Trends

Let’s face facts: traditional marketing tactics aren’t cutting it like they used to. Consumers and journalists are more savvy than ever. They skim past traditional press releases, fast forward through television commercials on their DVR, pay little attention to newspaper or magazine advertisements, and surf right on past online banner ads. Savvy marketers are jumping off […]

NASA’s Social PR Secrets Revealed by David Meerman Scott and Richard Jurek

David Meerman Scott Book

Marketing the Moon: it’s a time-capsule of NASA’s PR and marketing history, it’s a visually-addicting coffee table book, it’s a fascinating brand journalism case study. Marketing the Moon is best-selling author David Meerman Scott’s latest public relations odyssey co-authored with Richard Jurek. The book, only available in its coffee-table print format,  tells the greatest story […]

[Tips] Journalists and Customers Love Online Newsrooms…Do You Love Yours?

The rise of the brand newsroom

Journalists, prospects and customers are turning to your brand’s online newsrooms and following social media channels in order to stay current on the latest company news. Nearly all journalists consider a company’s online newsroom to be important, according to a 2014 TekGroup survey. More importantly, journalists are visiting online brand newsrooms with increasing frequency. More […]