Snapchat Success Tips for a #SMB in a Snap

Boo! Watch out Facebook, Twitter, and Instagram because there is a new MVP player in town sneaking up on you: Snapchat. The “dominant” ghost app was released in July 2011 and has gained extreme popularity since then, especially amongst millennials and iGens (GenZ). It is an image messaging and multimedia mobile application that gives users […]

Self-Publishing Book Tips, Trends, and #SocialPRSecrets

Self publishing Book tips and trends (3)

Publishing a book can be a daunting thought and yet an exciting opportunity. Taking the self publishing book route can throw you right out of your comfort zone and straight to the closest bar. We’re also unofficially certain there is a direct correlation between writing a book and increased wine consumption. To publish or to […]

How To Be Resilient When You Are A Woman in Digital

sheryl sandberg inspires women in tech

When option A does not work, then you have to kick the sh*it out of option B. That’s the sage advice Facebook’s COO (and one of the most inspiring, respected woman in digital) Sheryl Sandberg gave to the UC Berkeley graduating class of 2016 in a moving speech from the heart. Rather than focus on how […]

What’s a Social Media Strategy for Tragedy? #Blab with @CathyHackl + @LisaBuyer

Social PR Strategy for Tragedy on Blab with Lisa Buyer and Cathy Hackl

Are brands becoming  immune to the death, destruction and tragedy happening in the social media newsfeed? It’s one thing to newsjack a story to tie in relevance with your organization, but what about when the trending hashtag #JeSuisBrussels floods the newsfeeds after a terror attack? Where do we draw the line between creating authentic tributes and pushing […]