In the ever-changing, fast-paced world of social media, there is always something new to learn. Continually striving to be ahead of the PR curve, The Buyer Group took part last week in an emerging technology webinar presented by SEMPO (Search Engine Marketing Professional Organization).
The webinar highlighted the intersection between social media and online search results. SEMPO stressed that the future of all media is social and that search engines are increasingly displaying social media as top results.
SEMPO also explained that social media usage is more frequent and strategic than ever, pointing out that over 90 percent of SEM (search engine marketing) agencies are using Facebook as a public relations tool – good thing, considering 31 percent of CEOs have are active on Facebook.
The instant response platforms of social media sites have allowed for more brand communication than ever, placing new pressure on companies to monitor and engage in dialogue with consumers. For information on how your business can use social media to its advantage contact Lisa Buyer at firstname.lastname@example.org.