Oh snap-crackle-pop, It’s complicated. The only way to describe the social media marketing and public relations scene this year. Snapchat pulled rank on Facebook, Blab died and went to social media heaven, Facebook Live popped into the scene like a 100-pound gorilla and Twitter just might survive because it’s Donald Trump’s favorite form of communication.

2016 is history and 2017 leads the way to a virtual reality start.

With the majority of Americans now getting news via social media in a recent Pew Study. News is socially consumed, Live video is red hot, brands turn to influencers to tell their story, Snapchat grows with filters and vending machine bots, roughly eight-in-ten online Americans now use Facebook (Pew Study) and almost all brands are using Facebook, 91% to be exact, creating images is a must for marketers, and Social PR Chat was there for it all.

The social rollercoaster ride of 2016 is coming to an end. Snapchat, Mindfulness, and Influencers are top on our list. What better way to keep the fun going than to look back at our top 7 top Social PR Chat stories in 2016.