#SocialFresh August 22-23, 2013
Tagged as the secret weapon social media success, this fresh conference zeros in on the brass tacks of social media.
Social Fresh Founder Jason Keith promises,“Each speaker has 30 minutes for their session, not an hour, forcing them to focus, focus, focus on specific topics and drop all the fluff.”
My social faves include Brian Solis, Dan Zarrella, Sarah Evans and CC Chapman; some of the most authentic and real social media experts to learn and grow from!
Social PR Highlight Session
The Difference Between Content Marketing and Great Content from 2PM – 2:30PM PST on August 23, 2013 Follow @PRSarahEvans.
Content marketing is the new buzzword. And rightfully so, it works. But most businesses produce content that does little to support real business results. The missing piece is usually talent. Great content production takes great content production, including strong copywriters, talented photographers, and skilled designers. Skipping over these resources will leave your content lacking.
Social PR Tip via @PRSarahEvans.The Pintristification and Instagramization of content –> social visual increases the amount of likes, retweets, and conversations around a topic, idea or event. And, not just any pictures, square shaped or oversized photos with great filters.
According to John Mueller of Google, a press release is now seen as an advertisement for a company. Any links in the release will be regarded as commercial links. Right when public relations and search engine optimization were starting to understand each other, Google changes the relationship rules. Find out the do’s and don’ts of press release optimization approved by Google! I’m joining Sally Falkow for this webinar to discuss the future of press releases.
#SESSF September 10-13, 2013
This is a conference I call “home”. SES Chicago 2006 was my first search marketing conference EVER and I have not missed a year since! Faves like @melcarson, @gregjarboe, @adamsinger and don’t miss my session updates- Social Publicity and Publishing: How to Earn it, Grow it, Brand it. – with Michelle StinsonRoss. Just. Go.
#SocialShakeUp September 15-17, 2013
Attention social media newbies: This isn’t Social Media 101: this is a celebration of how social media practitioners are creating exciting new ways to connect people within and outside the enterprise – customers, employees, managers and leaders. Here is the agenda, in an eye catching color-coded format. Don’t miss the session powered by my friend Ric Dragon, author of Social Marketology. A must read.
#PubCon October 21-25, 2013
This is a first.. and a 10th for me! It will be my 10th PubCon (9th time speaking) and the first that I am teaching the social media track of Pubcon Masters Group Day Training along with Jabez LeBret and Krista Neher. The 2013 updated Pubcon Masters Group social media marketing track features an interactive full day of workshops covering actionable takeaways on Facebook and Twitter advertising optimization, marketing and other trending social media subjects including today’s best platforms, publishing tools, visual apps and how to use social media for publicity and branding in a mobile world. For a special perk, use this code lb-9321415 for a discount code. It is good for a 15% discount and expires on Oct 1, 2013.
Want to read more about Social PR? Join the book email list and be the first to know Social PR Secrets.