Are you going “all in” on Snapchat? Making headline news this month in WSJ and AdWeek, digital marketers and brands are waking up to 2016 with the Snapchat story in front of them.
Marketing and PR Pros Share Their Snapchat Moments
Michael Stelzner is talking about it on the Social Media Examiner’s weekly Blab and promoting his Snapchat handle, while GaryVee is dedicating lots of #AskGaryVee time obsessing about Snapchat stating “I really think this a moment for Snapchat,” and asking for followers daily.
Marketing Nutz co-founder Pam Moore is taking informal surveys on her Facebook profile asking digital marketers how they’re using the mobile app. Sharing Snapchat stories is even piquing the interest of 58-year-old Mark Traphagen, social media expert at Stone Temple Consulting, who’s telling marketers that he’s now using Snapchat as a business marketing vehicle and pointing out his age group as one of the fastest growing demographic on Snapchat.
Meanwhile Nick Cicero, CEO of Delmondo agency, is sitting back and quietly helping select brands like Jolly Rancher gain exposure using Snapchat. But more importantly, Cicero is offering insights into Snapchat analytics with a proprietary Snapchat analytics platform.
The Power, Allure, and Sexiness of Snapchat
Unlike the traditional social media networks like Facebook and Instagram where we have a trail of history, almost in a hoarding type of way that is designed to represent us eternally in the best light possible. Snapchat is the here and now. Snapped and done. Here today and gone tomorrow.
“Snapchat relies on Internet everywhere” to provide a totally different experience. Snapchat says that we are not the sum of everything we have said or done or experienced or published – we are the result. We are who we are today, right now,”
– Evan Spiegel, CEO of Snapchat, at the AXS Partner Summit in January 2014.
“We no longer have to capture the “real world” and recreate it online – we simply live and communicate at the same time,” said Spiegel.
No longer a toy for high school kids, Snapchat is growing exponentially and where it will land, marketers, brands, and the universe itself. But what can you do to explore and expand to see the Social PR potential of using Snapchat to tell your story, report your news, and give experiential insights in one of the most creative ways possible?
5 Reasons Marketers Are Obsessing Over the Mobile Only App
- POV and Storytelling: Once you figure out the mechanics of Snapchat, you will find that you can create a series of daily stories. A not so well known brand but very on point is BraVe Media Ventures (+braveventures on Snapchat). They share themed stories on Snapchat across a different point of view on different topics of employees and associates.
- Influencer Marketing: For brands just starting out and trying to gain reach quickly, a smart Snapchat strategy is tapping into a Snapchat celebrity to do a “takeover”. Cicero explains the steps on how to use Snapchat to grow your audience on the Delmondo blog. Add +NickCicero on Snapchat and subscribe to his newsletter for weekly updates on the latest and greatest Snapchat has to offer.
- Audience: Well, if your audience is on Snapchat, then reach them by being on the same social channel. Isn’t this Step 1 in the social media strategy plan? Is the advertising and targeting there like Facebook? No. Is this a time to experiment and dive in if your audience is on Snapchat. Yes. If you’re still not sure about this whole “social media” thing and still are trying to figure out what Instagram is then maybe this is not the article or decade for you to be in marketing and public relations.
- Online Marketing: While search marketers might still be trying to figure out what Google’s next algorithm change, the thought of Snapchat as a way to influence search marketing is something that should be added to the radar. Delmondo is bullish on how Snapchat can influence search and drive quality traffic to a website, blog, or online publication.
- Public Relations: Snapchat is real-time. Sexting could be a public relations nightmare, but let’s just say we are beyond this as a reason a brand should not experiment with Snapchat. There are more pros than cons starting with a way to instantly get news out to followers to connecting with the media in an instant way using Snapchat’s chat feature, to communicating with clients and teams.
My 13-year-old gave me all the ins and outs when I started on Snapchat. It’s not organized, open, and obvious like Facebook.
On the flipside, though, Snapchat is raw, real, and relevant.
Want more about Snapchat for brands? Read my Snapchat article on the Pubcon blog.