10 Ways Public Relations Can Improve Web Sites

Deerfield Beach, FL – Tuesday, November 13, 2007 – Interactive public
relations is all about push and pull today; it is a two-way
conversation. Boosting quality Web traffic from customers, prospects
and journalists is a top priority for The Buyer Group and its clients.

Recently attending Bulldog Reporter’s PR University Webinar, The Buyer
Group shares these tips when it comes to SEO, PR and online branding.

10 Ways Public Relations Can Boost Web Traffic

  1. Constant Content: Think like this; your web site is now a
    publisher and you’re the editor providing news your audience will look
    for via blogs and RSS feeds.
  2. Navigation: Utilize user-friendly, consistent navigation throughout your site
  3. Text Search: Allow full text searches so visitors can easily and
    quickly find information from all areas of the site including
    individual web page text as well as headlines, abstracts and the body
    of press releases
  4. Best Assets: Focus on the assets that your organization has at
    its disposal – images, white papers, video, pr content, audio – and use
    those assets to your advantage
  5. Style + Content: Prepare content for all audiences including the media, consumers and search engines
  6. Optimize and Socialize:  Promote your news in relative online
    spaces like YouTube and make it easy for users to save, share and link
    to the content
  7. Media Mania: Label pressroom, “press room” and provide downloadable high resolution images, PDFs and text
  8. Analyze it: Consider the PR value of search results and optimized
    content, use an analytic system such as Google Analytics to give you
    rich data
  9. Forget Fluff: Avoid flowery language in headlines and get to the
    point, think of how someone would search for the information and use
    those keywords
  10. Link Logic:  Be concise, adding in two or three links per press
    release or online article that link to the relative page and avoid
    linking to the home page

“Today’s effective Web sites are build relationships and interact with
visitors,” said Lisa Buyer, president and CEO of The Buyer Group.
“Public relations professionals play a critical role in defining new
media strategies for clients. For example, company Web sites have
transitioned into the act of publishing corporate content and linking
users via RSS feeds, search, videos, images, and constant updates.”

Public relations no longer works strictly in the push communication
mode; audiences are now pulling information in customized ways such as
Google Alerts, personalized home pages, bookmarks, and social web sites
such as YouTube, Digg and Del.iciou.us.

“It’s all about engaging and interacting with customers and journalists,” said Buyer.

About The Buyer Group

The Buyer Group leverages more than 15 years of interactive public
relations and branding expertise, talent and resources. Sparked by the
desire to personify a distinct style and brand mindset, Lisa Buyer
introduced her signature company. Before launching The Buyer Group,
Lisa Buyer co-founded two other agencies, L&L Communications and
the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip,
groundbreaking, spirited, strategic and fresh. That’s what you get at
The Buyer Group. A powerhouse team dedicated to best position clients
in the marketplace with positive press and best branding practices.
Select clients include Shoreline, Marlin Bay Yacht Club, BodyLogicMD,
The Casey Group, and Fosters Wine Estates.

For more information about The Buyer Group and it’s interactive public
relations and branding services visit http://www.thebuyergroup.com or
call Lisa Buyer at 954.354.1411.

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