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David Meerman Scott Social Media Management Do's and Don'ts

Real-Time Social Media Management Do’s and Don’ts by @DMScott

Similar to the first men on the moon, David Meerman Scott will go down in social media history. I interviewed Scott for my Social Media Management class at the University of Florida about his evolution into real-time communications. It was here that Scott discussed why social media is important, … [Read More...]


Meet the 15 Second Social Press Release: Snapchat, Instagram and more

If you thought 140 characters might cramp your social press release style, try 15 seconds or less with social newbies like Snapchat, Instagram and Vine! Social PR is now a Snap. Snapchat says that we are not the sum of everything we have said or done or experienced or published – we are … [Read More...]

Larry Kim Fox Interview

How Content Promotion Lands the #PR Story for @LarryKim…Everytime!

Dear public relations pros: it’s time for the ultimate aha moment: content promotion is king.  Say hello to inspiring  content promotion ideas primed to influence PR thanks to WordStream’s CEO Larry Kim presentation at Pubcon New Orleans 2014. In an era of content saturation and burnout, Kim … [Read More...]

Would you hire a PR agency that was not search and social savvy?

Entrepreneur’s Guide to Dominate Search and Social the #GROWCO Way

Never, Ever, Ever Hire a PR firm. That’s one of the 12 Rules Mavericks owner and Shark Tank co-host Mark Cuban shares in his book How to Win at the Sport of Business. Never, Ever, Ever Hire a PR firm, unless they understand search and social. That's the Social PR Chat version of the … [Read More...]

Upcoming Events

  • Social PR Secrets 2nd Edition Book Launch

    Coming Soon to Amazon! A book by Lisa Buyer and read the foreword by Sarah Evans: How to optimize, socialize and publicize your brand's news.August 2014
  • Social Media Week Miami

    MiamiMore than 100 inspiring sessions and high-profile speakers will dive into content tracks like business, technology, and society under the theme “The Future of Now: Always On, Always Connected.”September 22–26, 2014
  • Pubcon Las Vegas

    Las VegasFind Lisa Buyer heading up with social media track of the Masters Group Training workshop with Krista Neher and Jabez Lebret as well as speaking on various other sessions. October 6–9, 2014
  • Social Media Summit East

    Tampa, FLLisa Buyer is keynoting on the topic of Social PR, Customer Reviews and ReputationManagement at the AOA's International Marketing and Management ConferenceNovember 3, 2014 – November 5, 2014
  • SMX Social

    Las VegasLisa Buyer will be sharing her Social PR Secrets in the Bootcamp Social Advertising Track. Stop by and gain some insight on advertising techniques for social media. November 19–20, 2014

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Social PR News

razor sharp social media management tips

10+ “Razor” Sharp Social Media Management Tips from @IanCleary

Ian Cleary, CEO and founder of the award winning blog Razor Social, dropped in all the way from Ireland to share a few of his most valuable tips and secrets about social media tools, platforms, and blogging. Razor Social is the world’s leading source of independent advice for social media tools and social media technology and was named a Top … [Read More...]

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Mobile PR News

Mobile Public Relations Audit by Lisa Buyer

Mobile PR Audit Tips: 4 Examples of How Mobile Impacts Your Brand

You may have heard of an SEO audit, or worse yet – an IRS audit, but what about a Mobile PR audit? It’s the analysis of how your brand is using, abusing or ignoring the mobile PR opportunity. You might think mobile is not part of the PR responsibility or scope of services. Think again, […]

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Brand PR News

Facebook marketing and optimization checklist

How to Optimize Your Facebook Business Page for Brand Power

Facebook as a Social PR tool has resulted in amazing success stories for large brands such as Redbull or a local brand such as The Yoga Joint. Although Facebook users exceed 1.2 billion individuals, Facebook Brand Pages are finding it more competitive than ever to get in front of their target audience. Start by optimizing your profile with some … [Read More...]

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Get Quoted by the Media

Tools and Tips to Get Quoted by the Media as an Expert Source

Social PR Secret:  The more often you are quoted by the media, the more likely you will be quoted in the future. Today’s media relations and research is more than press releases and mass email pitches, it’s about being first, Google searches, social media mentions and stand out news content.  Ever wonder how a journalist or blogger … [Read More...]

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